Apple, design thinking, nationbuilding

Mike Roberto discusses Tim Brown’s book on Design Thinking here, and thinks aloud about Apple‘s application of the idea. I am a big fan of his work.

The unfocus group’s insights become more important to the extent that the Long Tail phenomenon applies to that market/line of business.

We are big fans of Tim Brown’s book at the Command & General Staff College as we try to examine our assumptions about nation-building and campaign design as a prior condition to conventional military planning

Dr Michael Roberto’s work is outstanding in the area of problem-finding (an essential element of design), problem framing, and decision-making under conditions of uncertainty. I have his lecture series on critical decision-making from The Teaching Company: it’s a great blend of theory and practice

More from Dr Roberto at:

• Overview of Dr Roberto’s work:
• Here is his blog:
• Here is his profile:
• Here is his book:

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