re: strategic communication my belief is that Impact = Quality x exposure 300 great words in a comment section at the edge of the blogosphere has less effect than mediocre 300 words on a high traffic streetcorner. location, location, location writing for the web is different than academic writing. research shows book-like posts make people […]
Tag: new media
Blogging in the classroom
Just attended an interesting presentation on the use of blogs by professors. Presenter was Jessica Lipnack from netage.com who described the history of blogging and new media and gave an example of Prof Andy McAfee from Harvard Business School who has fully engaged his students thru the planned use of blogs. Most of the dinosaurs […]