Tag: Marketing and Advertising

Reflecting on the evolution of strategy at Sony and Panasonic

Assessing Sony corporate strategy based on publicly released documents and their website, with commentary comparing them to Panasonic’s stated strategy. Public statement on Sony’s corporate strategy: http://www.sony.net/SonyInfo/News/Press/200806/08-080E/ Sony’s website announcing corporate strategy transformation: http://www.sony.net/SonyInfo/IR/info/strategy/message.html notes: context: undergoing transformation in response to a disastrous 2009, with the goals of returning to profitability, improving customer experience and […]

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